To celebrate Barbie’s 50th anniversary, Mattel, Inc. has released a Barbie dressed in a burka.
The doll is being showcased in Florence, Italy for the “Rewrite the Future” campaign designed by the Save the Children organization. Hundreds of Barbie dolls, including this one, are being auctioned for this charity.
The charity is for millions of children around the world effected by conflict.
How ironic is that?
Barbie has certainly come a long way from it’s initial design.
The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ponytail. She was available as either a blonde or brunette.
Barbie was created by Ruth Handler and named after her daughter Barbara. The doll was debuted at the American International Toy Fair in New York on March 9, 1959.
In Barbie’s 50 years, there has been controversy concerning race and size.
Colored Francie made her debut in 1967. She is sometimes described as the first African American Barbie doll. However, she was constructed using the existing head molds for the white Francie doll and lacked African characteristics other than dark skin.
Christie is considered the first African American Barbie doll, manufactured in 1968.
In 1997, Mattel paired with Nabisco to promote Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone that little girls could play with after class and share these specific cookies.
Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a term meaning that the person is "black on the outside and white on the inside," like the cookie itself.
The doll was unsuccessful and Mattel recalled the unsold stock.
One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman.
A standard Barbie doll is 11.5 inches tall, giving a height of 5 feet 9 inches at a 1/6 scale.
If Barbie was real, she would have a 36 inch chest, 18 inch waist and 33 inch hips.
In 1965, Slumber Party Barbie came with a book titled How to Lose Weight which advised: "Don't eat". The doll also came with a pink bathroom scale reading 110 pounds, which would be around 35 pounds underweight for a woman her height.
No wonder women in America are so obsessed with their bodies.
In 1997, Barbie's body mold was redesigned and given a wider waist. This might have given the designers at Mattel a better night's sleep. But, the doll is still seen as too thin and unrealistic.
In September of 2003, Saudi Arabia outlawed the sale of Barbie dolls because she did not conform to the ideals of Islam.
In Middle Eastern countries, there is an alternative doll called Fulla, which is similar to Barbie but is more acceptable to the Islamic culture. Fulla is not made by Mattel, and Barbie is still available in other Middle Eastern countries.
In Iran, Sara and Dara dolls are available as an alternative to Barbie.
Maybe now Barbie will be more accepted while wearing her burka and Islamic girls can have an anorexic woman to look up to, as if they didn’t have enough problems.